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    The Thermomix is a high end kitchen appliance that combines the functions of 10 appliances in one unit, you can prepare a full meal with it: they… Read More
    The Thermomix is a high end kitchen appliance that combines the functions of 10 appliances in one unit, you can prepare a full meal with it: they chop, beat, mix, whip, grind, knead, mince, grate, juice, blend, heat, stir, steam and even weigh food. Recipes can be loaded onto the Thermomix with a Recipe Chip that connects to the machine. Guided by the TM5 touchscreen interface, you cook the recipe step by step. The Thermomix Recipe Platform is the ecosystem for digital Thermomix recipes and recipe collections that can be purchased. Functionalities include visual browsing, step by step cooking, personal notes, an elaborate planner and shopping list. All purchases and actions are synced across devices. My role (Nelleke): The design of the entire platform as a multilingual responsive e-commerce website, optimised for mobile, tablets and computers of any screen size. As well as defining visual and copy writing guidelines for publishing recipe collections, menu suggestions and editor's picks produced by the local marketing teams of each country. Arthur Clemens responsible for: Various sales-to-platform strategies; creating high level UX strategies around browsing, onboarding and marketing; leading the concept team. Wireframing and prototyping. Revi Kornmann responsible for:: Wireframing and prototyping Read Less
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