We were struggling to get enough registrants for an upcoming event at TDWI, so I took the initiative and redesigned the whole email template. Emails are the primary way TDWI's audience receives news about upcoming events and the standing template was dated and hard to use on different mediums. I decided to convert the text-heavy, column-based template to something cleaner and more modern. Registrations went up 200% after deploying the new template.
The original template
The updated template