One of the first Q&A sites out there (pre-Quora
and pre-Yahoo Answers), approached us to give a
facelift to their current experience and interface design.
THE ORIGINAL SITE
The platform has over 1 million users, and receives
500K visitors a month from organic search results.
But it used to do much better. Our client's goal was to
get the site's ad revenue stream back to its heydays.
Instead of doing a complete overhaul of the platform's
UX and UI, we wanted to measure if we could start
seeing some positive results with a small change.
We focused on the question and answer details page. These
pages are where the site gets the most direct traffic to.
UX and UI, we wanted to measure if we could start
seeing some positive results with a small change.
We focused on the question and answer details page. These
pages are where the site gets the most direct traffic to.
THE PROCESS
We evaluated the current experience, and talked through
how the users are behaving on the platform and what the
desired behavior is for the future.
On the wireframes, we cleaned up redundant elements
and removed eronious features from the page altogether.
We encapsulated related features to guide users through
primary activity flows such as asking and answering
questions, and improved navigation to facilitate and
enhance existing user behaviors.
U
FROM UX TO UI
We iterated towards UI and brought in a brand consistent
color palet according to the client's preferences. UI elements
were designed to give a bold, authoritative look, and arranged
to clarify the placement of key features. The objective was
a cleaner, more intuitive user interface.
THE PROCESS
THE RESULT
The screens are in the process of being implemented
and we are excited to see them and start measuring
how the new look performs.
We'll post an update soon!
Design Direction - Alper Cakir
UX/UI Design - Nathan Canning
