The following project was done with the intention of upgrading a packaging design for an existing product. It consisted of finding a package that had, what we felt, was an un-attractive design. Then we were to put our skills to the test and make the packaging a work of art.

I chose to redesign the packaging for Opti-free contact solution. The reason I chose this was it was because it is a product I use daily and I feel like the packaging design was kind of an afterthought. My intention was to make it stand out by using large, bold fonts as well as rich, bright colors. Also, I wanted to make it feel less cluttered with text and competing colors. The result was a much cleaner, easier to digest box that stands out without sticking out.

The process consisted of deconstructing the box to its bare frame and then executing my design ideas. Illustrator was used to create the majority of the design including text, colors and graphics.