ONE TOUGH BEAUTY.
Sol Republic was founded on the principle of bringing great sound to the masses: enhancing people's lives through better sounding headphones. They needed an icon, a launch product that could be carry the brand. We came up with something incredibly beautiful and versatile, a completely modular headphone. One that was durable enough for the streets.
I lead the team with Sol to design and launch the first product, and late in the summer of 2011...TRACKS was born. Instantly recognizable, the design and strategy were so successful, that the product was sold unchanged until late 2015.
I led the team at Sol Republic once again to reintepret the original design. We focused on bringing a new level of purity into the design; completely rebuilding the mechanical elements to improve the fit & sound, and delivering a new fashion inspired cmf strategy.