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SKIL visual brand language
A new look for skill power tools and garden tools
For Skill a new visual brand language was developed by FLEX/the INNOVATIONLAB. A vast range of power tools were re-designed with a 3D visual identity that communicates what this brand stands for: making it easier for the craftsman to do the job well at very little cost. At the same time many new functional features were developed to make everyone's life in DIY easier. Along the same lines a range of garden tools were created. Productdesign: well thought through and well executed.
Product design of the Skil grinder
FLEX/the INNOVATIONLAB's hand sketches visualizing the concepts for Skil
Hand made foam models made in the workshop of FLEX/the INNOVATIONLAB
Perspective sketch of the hedge cutter
Semi professional circular saw
Cordless hammer drill designed by FLEX/the INNOVATIONLAB
Initial sketche of the garden tools
Two examples of the new Skil garden tools