For Skill a new visual brand language was developed by FLEX/the INNOVATIONLAB. A vast range of power tools were re-designed with a 3D visual identity that communicates what this brand stands for: making it easier for the craftsman to do the job well at very little cost. At the same time many new functional features were developed to make everyone's life in DIY easier. Along the same lines a range of garden tools were created. Productdesign: well thought through and well executed.