Full Branding for Arabic Restaurant Lumiyah in Doha, Qatar
The word Lumiyah is Arabic for Dried Lime,which traditionally is used in Arabic food. Lumiyah is an Arabic Restaurant with a modern twist, it's as though Subway turned Middle-Eastern. Clients can come into the restaurant and select which bread they would like to have, stuffing and dressing for their Shawarmas (Doners). The idea behind this branding was to create a youthful, clean, artistic and sustainable look and feel. The logo was already created, my job was to use this logo to create a brand to really show the uniqueness of this restaurant.
Lumiyah Logo in English and Arabic
Lumiyah Logo with Graphic Element
Lumiyah Business Cards with 6 different back side designs, the designs are graphic elements of stylized types of food, for example: Mint, Lemon, Olives, Spring Onion, Tomato and Fish.
Lumiyah Stationary featuring the Mint Graphical Element.
The concept for the closure of the envelope is the use of the Lumiyah Logo sticker.
For the Lumiyah Napkins, I created a simplistic design based on the logo, to create a solid colour logo and element for pattern use. This pattern is to be used for tissue/grease paper, wapping paper, etc.
Above: Features the 4 sizes of take-away bags. The following are the Small, Medium, Large and Extra Large. Each featuring a signature Lumiyah Graphic Element, whilst the back-side of the packaging features a set colour paint splash for a rustic yet fresh look and feel.
Above: Concept design for Lumiyah take away/delivery pizza box, featuring the Lumiyah graphical elements (the mint and the olives) on the backside of the box.
Below: Concept Design for Lumiyah Chocolate box - Adding some clean and classy design to the brand.
The strip on the left side of the box contains a signature concept of "What Am I?"
To explain what does the box contain and its ingredients for health eating.
Below: Concept Design for Lumiyah Chocolate box - Adding some clean and classy design to the brand.
The strip on the left side of the box contains a signature concept of "What Am I?"
To explain what does the box contain and its ingredients for health eating.
Concept Design for Lumiyah Cake box - Adding some clean and classy design to the brand. The strip on the left side of the box contains a signature concept of "What Am I?" To explain what does the box contain and its ingredients for health eating.
Concept Design for Lumiyah Candy/Sweet box - Adding some clean and classy design to the brand. The strip on the left side of the box contains a signature concept of "What Am I?" To explain what does the box contain and its ingredients for health eating.
Above and Below: The English / Arabic bilingual Take-away menu.
Above: The Male and Female staff uniform design
Above: Interior Wall Brand featured throughout the restaurant
