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    Art Direction
To be called the #1 Brand in Stone, you have to be the best. Diamax is by far the best stonecutting tool company in the world. Their attention to detail and craftsmanship is unmatched.But they had a slight problem—other manufactures were moving on with poor quality bladesand diluting the Diamax market share. They needed a campaign that proved beyond a shadow of a doubt that they were the best in the business. So I created the “Seeing is Believing”campaign. We ran six ads that had one focus: to drive the customer to the new DiamaxYouTube Channel. So far they have over 20,000 views, which is pretty impressive for a niche market product that services the construction industry