THE BACKGROUND
This project was one part of adidas Originals #thisisme campaign, client required to develop a series of emoticon that would be spread by originals official Wechat account to show the campaign concept,
through utilizing TVC talents image and enhancing their characteristics by illustration.
The illustrations should be along with the brand tonality and highly required of communicability.
Agency: TBWA Shanghai
Executive Creative Director: Colin Lee
Art Director: Julie Zhu, Vinco Xiang
Executive Creative Director: Colin Lee
Art Director: Julie Zhu, Vinco Xiang
Designer / Animator: curiousboy
Account Manager: Gill Wang
Account Director: May Wu
#太放肆#
#太浮夸#
#太赞#
#太狂热#
#太完美#
#这就是我#
