#NOWSTALGIA Social
#NOWSTALGIA was the idea that today's Verizon technology (smartphones, tablets, Internet/TV) helps Mets fans and their loved ones capture moments that will never be forgotten. The hashtag was created to bridge the gap across the generations. The hashtag generated over 31,000 postings on social media, which is astounding considering Verizon had never introduced a team-specific hashtag.
Closing out the New York Mets season, the #Nowstalgia campaign was also coming to an end. We updated the Mets' website to showcase the best #Nowstalgia pictures from the 2014 season. Including categories like "Best Selfie", "Most Artistic Fan" and "Best #Nowstalgia Moment". Updated the website for desktop and mobile platforms as well as created an E-Blast for distribution.
Art Director