Build is the recruiting arm of the Addepar brand. Every fall season, tech companies flock to college campuses to compete for young talent. We have reacted to a system of branding that feels both generic and oppressive. While many companies treat their logo as status symbols and turn students into walking billboards, we prefer to focus first on strong, exciting design.
This way we’re able to deliver apparel that people are more interested in and apt to wear. They share our story through conversation and the visual identity is able to appear fresh yet consistent. While the shirts are the most popular piece, several other assets are built out for on-campus recruiting, meetups, and the like.
This year’s design focuses on a repeatable but customized system of lettering that uses the geometry of Addepar’s logo to create something uniquely our own.