In October 2007 Nike Town were about to launch  NikeID. You could go into a Nike store and  design a bespoke pair of  trainers you wanted in the colours of your choice and they would be produced and delivered to you afterwards. The Oxford Street store featured in store posters as well as window display posters to promote this.

The agency in charge of creating these was Rosie Lees. Over a 3 day period my involvement in the production of these posters was comping and retouching a variety of images, photography, and graphics. Their were a number of variations created with different orientations. Most of the work was done in photoshop. The quality of the retouching had to be especially well finished as these were large format size a leaving no room for error.