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    Riffel is a brazilian company that makes motorcycle personal protective equipments. In 2009, we created an institutional campaign that was publis… Read More
    Riffel is a brazilian company that makes motorcycle personal protective equipments. In 2009, we created an institutional campaign that was published in three specialized magazines. The central idea is that freedom and lifestyle is something genetic, which is inate to each biker. To ilustrate this, we created a DNA spiral to each type of motorcyclist, from streetto offroad. This campaign was awarded with a print in Luzer s Archive Magazine, a worldly advertising reference. Read Less
    Published:
Revista Lurzer Archive Vol 5-2009 pag 5.0950.
 
 
 
 
"You cant`t escape from genetics."
 
 
 
"Follow your DNA map".
 
 
" You are born with freedom running in your veins "
Direção de arte: Tiago Ilha / Gustavo Menyou
Redação: Marlon de Barros
Diretor de criação: José Raimundo Padilha
Supervisor de criação: Gustavo Menyou