Created logo and package design for Total RX indoor tanning line. Despite the success of the California Tan Total Immersion product line; sales and profit margins were not where they could be. My task was to renew the line to be more contemporary and appealing to a younger cost conscious consumer while still utilizing the successful formulas that were in the Total Immersion line. Also, key to this transition was keeping the container and actuator costs much lower that what was currently being used in the custom packaging. The new packaging although stock, was bright and dynamic due to the pure spectrum colors and the contrasting shiny foil of the shrink labels. Ultimately, this package and line refresh was very successful and one of the top sellers of 2014 with additional products being added annually.
