PEUGEOT: THE WORLD'S FIRST HUMAN HOURGLASS
PEUGEOT 508 RELEASE
THE WORLD'S FIRST HUMAN HOURGLASS

How could we get people to spend time on a car that most people in Norway normally would not consider? Our solution was to turn people´s facebook profiles into grains of sand in an hourglass counting down to the launch.

Result: The most successfull launch in Peugeot Norway's 110 years history (BOS)
Live hourglass

Custom-built hourglass with 100 kg of sand. For each day that passed the sand fell out of the top half of the hourglass and slowly revealing the message "The New Peugeot 508 is finally here".


Toy-Car boards
1200 toy cars assembled one by one in Adshells.
PEUGEOT: THE WORLD'S FIRST HUMAN HOURGLASS
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PEUGEOT: THE WORLD'S FIRST HUMAN HOURGLASS

PEUGEOT 507 LAUNCH CAMPAIGN. World's first human hourglass. Peugeot Norway's most successful launch ever. Silver in Sølvtaggen May 2011.
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