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    Visual identity of GEØHVAT geodetics engineering firm. Visual identity is based on simple stencil typography symbolizing the character of geodet… Read More
    Visual identity of GEØHVAT geodetics engineering firm. Visual identity is based on simple stencil typography symbolizing the character of geodetic blueprints and drafts. The letter “O” is transformed into Φ (fi). Identification of circular cross-section on technical drawings which is a symbol Ø (crossed out circle), which reminiscents of the Greek letter Φ (phi ), but due to easier and faster reading and interpretation of the engineering angles and points colloquially is called fi. It is used in two-dimensional representations and suggests that the section of the labeled part of the drawing is circular. As a secondary element I used two colored tags which we find on the geodetic instruments called Nivelman lath. Together they form logo and sign which character suits the science of the measurement and mapping of the earth's surface. Read Less
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