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    Work In Progress — Initials ideas for the Natural History Museum App
The following project consists of the initial thought process and mock up of ideas for an app for the Natural History Museum. The app will serve two main purposes, the first being to showcase the exhibits that can be found at the museum, as well as provide educational information based around their content. Secondly, the app will provide an exclusive in-app area to access offers and promotions at the Museum, including the likes of offers on events bookings, food offers in the many restaurants within the museum, shops and memberships. 

The app could either be a paid app — with the aim of the offers area to pull in more visitors to the museum. Or it could be a paid app, which would allow for a more in depth approach to creating the app — such as bespoke individual exhibit 'screens', which encourage further interaction and provide an even deeper element of content. 

Below is a video, created in After Effects, which quickly shows a run through the app and how the user would navigate to find a particular exhibit screen/page. The main reason I created this, was to further show the interaction design, and how much animation and transition can add to the overall experience the user can get from the app, with added creativity — and whilst doing so, make using the app that little bit more fun. 

Please Note — The branding is a quick reproduction, and I am aware of the typo "National History Museum", d'oh! 

In order to watch in HD, you will have to watch the video directly on Vimeo.
Below are some images showing parts of the design process, as well as some mock ups of how the app screens could look.