Feed Your Heart

The leadership of the Louisiana Pecan Growers Association wanted to promote the health aspects of pecans. They came to us with a specific budget and methodology in mind: brochure, outdoor, and print ads in regional cooking magazines. From there I built a theme, visuals, and the individual pieces. I knew the colors and imagery had to be bold and fairly non-traditional because of the limited shelf life. Beautifully photographed dishes wouldn't stand out in a magazine full of the same. So, I punched up the chroma and used a more illustrative approach. The "tag" is my favorite element of the campaign.