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    Barolo wine is named after the noble family Falletti, Marquis of Barolo, which began production in these vineyards. It is said that one day the m… Read More
    Barolo wine is named after the noble family Falletti, Marquis of Barolo, which began production in these vineyards. It is said that one day the marquise Falletti offered to King Carlo Alberto, 300 carrà of Barolo, because the King had expressed a desire to taste that "his new wine." Objective: To locate and make visible both the product and the manufacturer, in the context of a market segment already occupied by many competitors of absolute quality. This product is made, essentially, to meet the needs of a consumer accustomed to the quality of the wines, will be distributed in Wine, Fine dining, restaurants and quality hotels. Read Less
    Published:
BRANDING WINE / marchio az. vinicola
 
 
 
 
BRIEF / brief
 
BAROLO WINE IS NAMED AFTER THE NOBLE FAMILY FALLETTI, MARQUIS OF BAROLO, WHICH BEGAN PRODUCTION IN THESE VINEYARDS. IT IS SAID THAT ONE DAY THE MARQUISE FALLETTI OFFERED TO KING CARLO ALBERTO, 300 CARRÀ OF BAROLO, BECAUSE THE KING HAD EXPRESSED A DESIRE TO TASTE THAT "HIS NEW WINE." OBJECTIVE: TO LOCATE AND MAKE VISIBLE BOTH THE PRODUCT AND THE MANUFACTURER, IN THE CONTEXT OF A MARKET SEGMENT ALREADY OCCUPIED BY MANY COMPETITORS OF ABSOLUTE QUALITY. THIS PRODUCT IS MADE, ESSENTIALLY, TO MEET THE NEEDS OF A CONSUMER ACCUSTOMED TO THE QUALITY OF THE WINES, WILL BE DISTRIBUTED IN WINE, FINE DINING, RESTAURANTS AND QUALITY HOTELS.
 

ITA: i
l vino Barolo prende il nome dalla nobile famiglia Falletti, marchesi di Barolo, che ne iniziarono la produzione nei loro vigneti. Si racconta che un giorno la marchesa Falletti offrì al Re Carlo Alberto, 300 carrà di Barolo, perché il Re aveva espresso il desiderio di assaggiare quel “suo nuovo vino”. Obiettivo: collocare e rendere visibile, sia il prodotto sia l’azienda produttrice, nell’ambito di una fascia di mercato già occupata da molti competitor di qualità assoluta. Questo prodotto è realizzato, essenzialmente, per soddisfare le esigenze di un consumer abituato alla qualità dei grandi vini, verrà distribuito in Enoteche, Alta gastronomia, ristoranti e hotel di qualità.
 

 
 
 
 
 
ARCHETYPE / archetipo
LUXURY / lusso
 
 
 
 
KEYWORDS / parole chiave
PASSION / passione
TRADITION / tradizione
LUXURY / lusso
 
 
 
 
 
TYPEFACE / carattere
COLORS / colori
COLORS / colori
 
 
BRAND IDENTITY / coordinato aziendale
 
 
PACKAGING / confezione
 
 
 
 
THANKS! / grazie!
 
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