The goal was to create a Walkman phone portfolio that would support the strategy "Walkman First". Ideally we wanted to create a lineup that not only were phones with Walkman logo but were designed as Walkman devices from the ground up.
Project started at the end of 2006 as the first product of 2008 Walkman portfolio at Sony Ericsson.
This was a special project not only for me but many people who were involved. We believed that innovation did not only belonged to the higher tiers of a portfolio. It was also the first time when the UI team and the ID team closely collaborated.