I am the director of design for Hack@Brown, Brown's student hackathon. These are some of our branding assets for the 2015 event. I've also attached some of our preliminary designs for 2015 at the bottom, so that you can get a sense of how our brand evolved and matured.
In refreshing our brand, we started by reflecting on the intent and goals of the people behind the organization. Our mission statement reads:
Hack@Brown’s mission is to empower people to learn and build awesome things.
We’re driven by the core ideals of diversity, inclusivity and mentorship, and aim to build a fun-loving community at Brown and RISD surrounding learning, creating, and sharing ideas.
I strongly suggest you read my Medium writeup
to see what our reasoning behind our decisions were, and how we aligned with our mission statement. There are also many pretty animations.