Hanes Baby Basics Package Design
Hanes is known as a great all-American brand. When introduced to the idea of Hanes entering the baby category, it was important to design a package and brand identity towards the frequent Hanes consumer. This particular package concept is developed to fuse it's own identity (Baby Basics) with the Hanes brand. The identity is established with a designed type treatment and an identifiable icon logo. Also, a systematic color package introduces the consumer to the particular silhouette on the shelf immediately.
Baby Basics: Bodysuits
Baby Basics: T-Shirts
Baby Basics: Diaper Covers
Baby Basics: Systematic Iconography
Team: Amy Songsoonthorn - Creative Director, Amber Zwack - Assistant Art Director
