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San Diego celebrates the LGBT community once a year in Balboa Park. The three-day event includes a parade and unforgettable festival where over 2… Read More
San Diego celebrates the LGBT community once a year in Balboa Park. The three-day event includes a parade and unforgettable festival where over 200,000 people of all ages come to celebrate with friends and family. This year’s theme was titled “Freedom to Love and Marry” in honor of the current situations the LGBT community is facing today. To reflect the culture and excitement of the event, a dynamic identity and grid system was developed and applied to a wide range of promotional items. I designed a crest shaped heart icon using the rainbow flag and theme. This was applied to an event website providing up to date information on the event and it’s mission. Environmental mural graphics were applied to the walls of Hillcrest businesses. A kaleidoscopic poster features photographic imagery from past parades. To unify the brand I crafted festive wristbands, tickets, and vendor badges with lanyards. Read Less
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