2013 Mustang Campaign
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About

About

We gave people the ability to customize their dream Mustang in real-time on desktop and mobile and surprised 4 lucky people the exact car they cr… Read More
We gave people the ability to customize their dream Mustang in real-time on desktop and mobile and surprised 4 lucky people the exact car they created on the site. To promote this initiative, we took the 2013 Customizer everywhere from desktop to mobile as well as large-scale interactive media boards in five major airports and high-traffic transit stations in Chicago and New York. We even let celebs get in on the fun at the Maxim Oscar party. We also gave people a bit of celebrity by featuring custom Mustangs created on the site on digital OOH billboards across the country. We even made sure the cars we featured were shown in the hometowns of their creators. The campaign won a Gold Effie, a Facebook Studio Award and FWA Site of the Day. Read Less
Published:
Credits:
Lead Group Creative Director on all efforts: Stuart O'Neil
Associate Creative Director/Art Director all efforts: Stephanie Kohnen
Site Copywriter: Adam Burkett
Site Development/Design: Red Interactive
CBS LED Billboards: Art Directors Doug Kohnen & Brian Bono
Mobile and Tablet: Art Directors/Designers Andrew Smith & Ryan Breight. 
Broadcast: Group Creative Director Gary Pascoe
Interactive Wall: Monster Media