This is a concept piece I created for the 2013 Lucas Oil Off Road Racing Series. We ended up going with another design I created, but I like this one better - more excitement and emotion and has some advanced photoshop techniques that are always tricky to pull off.
Since this was just a concept I started off with the billboard design, those are the most difficult dimensions to work with in the campaign.
Below are the original images before I compiled them into the final design.
