2013 Fit Family Challenge

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  • Played a key role in the creation and development of Charlotte Parent's 2012 and 2013 Fit Family Challenge, which has gained national attention, a presenting sponsorship from Coca-Cola, partnership with Nashville Parent and the involvement of mayors Anthony Foxx and Karl Dean in the 2013 city-to-city challenge. Developed logistics of challenge, marketing strategy and branding that resulted in the participation of 1,000+ Charlotteans. Designed and managed all creative including logo, web/print ads, landing pages, social media and promotional campaigns. [charlotteparent.com/fitfamilychallenge]
     
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  • 2013 Fit Family Challenge Logo Redesign
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    CharlotteParent.com/FitFamilyChallenge
    Managed and updated page content and articles; designed web graphics
  • CharlotteParent.com/FitFamilyChallenge
    Managed and updated page content and articles; designed web graphics
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    Facebook.com/CLTParent
    Created graphics, promos, fan gate pages and photo contests promoting the Fit Family Challenge
  • Full Page Ads
    Charlotte Parent Magazine, March and April 2013
  • Banner ad, CharlotteParent.com
  • Banner Ad, CharlotteParent.com
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    Promotional + Event Collateral
  • Post-Challenge Infographic
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    Healthy Family Photo Contest
    Followers were encouraged to submit photos of their family doing something active or living a healthy lifestyle, then to get their friends and families to vote for their photo. The photo with the highest number of votes won a Summer Fun Pack which included fitness gear, $100 and family passes to various local attractions. Entrants were required to be registered for the Fit Family Challenge to be eligible to win. 
     
    Developed concept, designed all graphics and promotions, coordinated prize pack and managed and promoted contest. Generated 135 new likes for Charlotte Parent's Facebook page.