Add to Collection
About

About

Branding + Program Development Fit Family Challenge Charlotte Parent and Coca-Cola
Published:
Played a key role in the creation and development of Charlotte Parent's 2012 and 2013 Fit Family Challenge, which has gained national attention, a presenting sponsorship from Coca-Cola, partnership with Nashville Parent and the involvement of mayors Anthony Foxx and Karl Dean in the 2013 city-to-city challenge. Developed logistics of challenge, marketing strategy and branding that resulted in the participation of 1,000+ Charlotteans. Designed and managed all creative including logo, web/print ads, landing pages, social media and promotional campaigns. [charlotteparent.com/fitfamilychallenge]
 
____________________________________________________________________________________
 
2013 Fit Family Challenge Logo Redesign
 
CharlotteParent.com/FitFamilyChallenge
Managed and updated page content and articles; designed web graphics
CharlotteParent.com/FitFamilyChallenge
Managed and updated page content and articles; designed web graphics
 
Facebook.com/CLTParent
Created graphics, promos, fan gate pages and photo contests promoting the Fit Family Challenge
Full Page Ads
Charlotte Parent Magazine, March and April 2013
Banner ad, CharlotteParent.com
Banner Ad, CharlotteParent.com
____________________________________________________________________________
 
Promotional + Event Collateral
Post-Challenge Infographic
 
 
Healthy Family Photo Contest
Followers were encouraged to submit photos of their family doing something active or living a healthy lifestyle, then to get their friends and families to vote for their photo. The photo with the highest number of votes won a Summer Fun Pack which included fitness gear, $100 and family passes to various local attractions. Entrants were required to be registered for the Fit Family Challenge to be eligible to win. 
 
Developed concept, designed all graphics and promotions, coordinated prize pack and managed and promoted contest. Generated 135 new likes for Charlotte Parent's Facebook page.