Add to Collection
About

About

2013 DGI Insurance campaign
Published:
Desjardins Insurance
A series of 15s and 30s TV spots promoting different aspects of the Desjardins positioning for the crowded Ontario insurance market (home and auto). This is an extension of a long-running platform in Quebec that has succeeded in attaining 90% unaided recall.
 
Campaign platform created by: Marc Fortin and Martin Cinq-Mars, LG2, Montreal.
Concept and script (français) by Marc Fortin and Martin Cinq-Mars.
Concept and script (français) by Marc Fortin and Martin Cinq-Mars.