Client brief: Create a logo which can be used in various media to articulate the ever changing nature of war and peace with a 3D effect and the title of the initiative incorporated within the design.
The logo appears on all regional advertising and collateral to promote the Fall 2014 art and lecture series for the 100th anniversary of WWl. The initiative is sponsored by The Collaboration Project at Adelphi University.
My concept is based on the mobius strip translated to geometric forms with shadows and light casting the illusion of changing space. Together they create a system which then reflects itself. The twist on the axis point articulates infinity which then defines change. The color chosen works across all platforms and ties in with the Spring Calendar of Events.