Eleven Everything began in 2010 under the original name of Catirfina; creating knitwear hand-made in Scotland and Yorkshire in old mills, using high-end yarns sourced from Italy in cashmeres, silks & pure merino wool. They count luxury boutiques such as LN-CC, Liberty, Net-a-porter and Opening Ceremony in their list of stockists.

 

When it came time to rename, Eleven Everything needed an identity that reflected their position in the high-end luxury knitwear market, while hinting at the traditional processes from which the knitwear is made.

 

This makes their story is one of contrasts; conventional production processes versus boundary-pushing stockists, traditional fabrics juxtoposed against contemporary metallic finishes.

 

In light of this, I developed a highly-contrasted visual identity using dark and light. This concept was carried through the logo (a custom version of Neutraface), packaging treatment, swing tags and lookbooks, through to the photography.