A playful and 100% handmade pop-up story created to celebrate the launch of the
new Lacoste L!VE fragrance, and to explore, page after page, the universe, assets
and ingredients of this unique new pillar.
new Lacoste L!VE fragrance, and to explore, page after page, the universe, assets
and ingredients of this unique new pillar.
Creative Agency Wildvertising - wildvertising.be/
Paper Design Ink Studio - inkstudio.be/
Music Ulysse - Wounds soundcloud.com/ulyssemusic/
Paper Design Ink Studio - inkstudio.be/
Music Ulysse - Wounds soundcloud.com/ulyssemusic/
~ making of ~














~ A L!VE Pop-Up Story ~




















Thank You!