THINK HARD

This is part of a digital marketing / integrated campaign to promote an erectile dysfunction related product in pharmacies. We created a mobile app store in order to give pharmacists tools that would ensure everyday contact with the product's branding, allowing users to share results on specific social media and increasing the product's visibility.  Art Direction: Diego Freitas e José Paz.
The appstore.
"Use your head with this game of Sudoku by VlAGRA: ideal for a moment of pleasure".
"Get yourself in the right shape with VlAGRA's Personal Trainer".

"Put yourself up to the task with VlAGRA's task manager".
"Now, you can pop up your tent just about anywhere with the new CAMP HARD app by VlAGRA:
relax, enjoy the nature and find the nearest camping site wherever you are".

An actual pop up tent was given to pharmacists too.
ANTIVIRUS - HEPATITIS AWARENESS CAMPAIGN

"Share it on facebook and it's viral. Share it In real life, and it's viral too."

facebook.com/worldhepatitisday
Did you scan yourself for hepatitis?
We created freecards with pins to promote the online campaign
A special picbadge was added on facebook to everyone that had taken the test
and to show support for the campaign
THE VIRTUAL MUSEUM - GOUT AWARENESS CAMPAIGN

Gout has affected more than 30 historical characters over time - Michaelangelo, Casanova, Nostradamus, Isaac Newton... In this awareness campaign, we thought of making each one a specific portrait that connected them to the main symptom of this disease - a swollen big toe - and creating a virtual museum online where people could know more about the disease.

Art Direction: Diego Freitas.
All those famous people with gout and you don't even know about it.
Michaelangelo, italian painter

All those famous people with gout and you don't even know about it.
Giaccomo Casanova, italian writer and adventurer

The virtual gout museum websiteThe website uses a 3D navigation system, much like street view.
By clicking in each one of the portraits, visitors could get to know more about each historical character.
In the bottom, a simple menu had all the information about the project, the disease, the symptoms, how to prevent it and also a petition to create the very first international gout day.

NEXT GENERATION IN PAIN AND INFLAMMATION
“Next generation in pain and inflammation”

Product launch in general practice: an anti-inlammatory with fast-acting 24h analgesic effect used to ease chronic pain in rheumatoid arthritis.

Campaign materials evoked “vintage rock” motifs: the detail aid was designed as a vinyl record and the GP’s were left a “mix tape” that was actually a USB pen drive and contained a computer version of the famous “Guitar hero” game. Other reminders included black wristbands with the product’s logo, mini amplifiers and a notebook designed like a mix table, which actually allowed the GP to become a DJ and do some fake “scratching” while in a boring, scientific meeting. Taking place in the local Hard Rock Cafe - of course.

Art Direction: Diego Freitas.
Left: Detail Aid shaped like a vinyl record. Right: Invitation for the product launch on Hard Rock Café.
Left: Roll ups. Right: Paper bag given at the product's stand in medical events.
Left: Key ring. Right: USB Pen Drive with the product's monography, detail aid
and a customized "Guitar Hero" game, left to GP's as a reminder.

THE BUTTERFLY EFFECT
"Rest assured"

Although there is a limitless number of generics for the famous Xanax, patients just don't seem to feel as relaxed as they should if they don't see the characteristic butterfly that brands Xanax's packaging on the bedside table. Consequence: every generic now uses butterflies in their communication.
Copywriter: César Sousa. Art Direction: Jorge Dias.
Press
Direct Mailing (teaser)
Detail Aid (cover)
BRAILLE - GLAUCOMA AWARENESS CAMPAIGN


"Don't wait until you see it in braille"

Every year, in Portugal, 3.000 people become blind due to glaucoma, an "invisible" chronic disease that causes the progressive loss of peripheral sight before you even notice it.  Don't wait until you see it in braille.
A DELICATE BALANCE
"There's a delicate world inside every woman"

Print ad for a vaginal flora replenisher.

Art Direction: Diego Freitas.
BUY ONE, GET TWO
"Bad things don't necessarily come in packs"

Blood isn't on sales. Fortunately, there's another way to save your patient from suffering from anemia caused by chemotherapy.

Art Direction: Diego Freitas.
RELEASE HIM
Prostate enlargement is a major issue for men over 50. Not only because it can evolve into cancer, but also because it is responsible for the tightening of the urethra, causing several urinary problems - the worst of all being the need of getting up 5 times a night to go to the bathroom.
Having this into consideration, we wanted to tell the story of the first toilet man ever released from its duties "guarding" the bathroom door as a metaphor for the freedom of prostate enlargement patients.

"Paparazzi" pictures of the dummy doing shopping, walking on the beach and catching a cab were sent to physicians by Direct Mail before the detail aid was presented to create momentum, whereas stickers at the Hospital's bathroom doors reported the "toilet man" as a missing person.

Art Direction: Diego Freitas.

A HEALTHY PHARMACEUTICAL INDUSTRY


This institutional video was created to promote the portuguese pharmaceutical industry in the pharmaceutical networking event CPhI Worldwide 2011, held in Münich, Germany.
HAPPY STOPMOTION BIRTHDAY

This motivational video was made for an international competition regarding the salesforce work on an hepatitis related product over the past 10 years. I took all the photos and edited it myself, counting on the entire creative department - and one account as well - for the "art direction" in the featured cards. Credits for the music choice go to the client.

Healthcare
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Healthcare

A collection of some of my work in healthcare advertising.
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Creative Fields