2012 NIKE MLB ALL-STAR RETAILER EVENT // invitation campaign
Here's a look at how it all came together:
We hand-stamped and grommeted the hang-tags.
Attention was given to every part of the presentation, right down to the packaging used to mail each piece.
Packages were wrapped in a custom food-quality butcher paper to mimic a steak wrapped at your neighborhood butcher.
Our favorite part of the project: taste-testing authentic Kansas City BBQ recipes! We tasted ribs, five different sides, and six different desserts, including brownies, bread pudding, peach cobbler, banana cream pie, banoffee pie, and pecan pie! It's a hard job, but somebody's gotta do it!