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About

Mindreader is Mindshare’s proprietary study looking into digital consumers from around the world. Its aim is to not only understand people’s medi… Read More
Mindreader is Mindshare’s proprietary study looking into digital consumers from around the world. Its aim is to not only understand people’s media habits but to also understand their lives, attitudes and cultural differences. The current wave of fieldwork covers 36 markets across 5 continents. Read Less
Published:
Mindreader is Mindshare’s proprietary study looking into digital consumers from around the world. Its aim is to not only understand people’s media habits but to also understand their lives, attitudes and cultural differences.

The current wave of fieldwork covers 36 markets across 5 continents.

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Initial exploration and designs
Designer: Jonny Goodall