Brand, 3-D Model, and Advertising for a Camper Van
The car I selected as the basis for this project was a camper van. The VW camper van has been unavailable in the United States for about eight years. There is little available in the niche market to replace the void the VW camper van left. My vehicle would be a competitor to VW if their camper van was still available in the United States.
I developed a list of goals for the company including being eco friendly with minimal impact on the environment and remaining affordable by minimizing unnecessary gadgets and equipment. The target market of the camper van model is outdoor oriented people and travel enthusiasts in the 25-60 year old age range.
Outside --> Translated into Latin --> Deforis --> Modified Spelling --> Dafouris