2012 Chevy Sonic Campaign
Chevrolet's ad agency came to Ecast wanting to promote the new Chevy Sonic on our nationwide network of touchscreen jukeboxes as part of a national, multi-platform campaign. The agency supplied images, video and a comprehensive style guide. The application featured a game that suggested a personal theme song based on the user's answers to a series of questions. The user then had the chance to play that theme song on the jukebox directly from the app. Other features included a photo gallery from the national campaign, and a signup form to receive information from Chevy.
Ad Units that launched the Chevy app