Jamba Juice Advertising Campaign
This project was created in my third year at AICASF for Jamba Juice Smoothies. The marketing objective is to create additional mid-day traffic into the Jamba Juice locations. The target audience is young Business Professionals who need that extra energy kick that is all natural and healthy! The strategy consists on creating various applications to get young businesses professional into the stores in the morning and during the mid-day workday. Through different applications, web, iPhone, mailer, newspaper and outdoor marketing.
