As a core of visual identity was decided to use custom made lettering logotype which reflects our endless love to letters & elegance. Being inspired by letterforms of the logotype we designed display corporate font called "Value Studio" to expand visual identity into web. As the main typesetting font is used "Geometria Light" by Brownfox. Color scheme includes warm white, dark blue & silver.
— Arjowiggins Conqueror Connoisseur 100% cotton 300 g, 110 g