Etsy Holiday 2013

Etsy sellers were encouraged to "break new ground"—both creatively and as business owners—during the holiday season for our 2013 seller-facing holiday campaign. This message was communicated across multiple deliverables including online educational materials, Scout Book notebooks, a letterpress and gold foil 2014 calendar, thank you cards, and a large scale mural for Etsy's pavillion at the Javitz Center. All typographic sculptures were created in collaboration with Nicole Licht

Creative Direction: Randy J. Hunt
Art Direction: Jeremy Perez-Cruz
Design: Melissa Deckert & Nicole Licht
Prop Styling: Melissa Deckert & Nicole Licht
Copy: Wynne Renz
Photography: Aaron Cameron Muntz
Vinyl Letterforms: Big Secret Lasercutting
Created while working in-house at Etsy
Etsy Holiday Campaign 2013
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Etsy Holiday Campaign 2013

Etsy sellers were encouraged to "break new ground"—both creatively and as business owners—during the holiday season for our 2013 seller-facing ho Read More
2.2k
24.2k
75
Published: