• Add to Collection
  • About

    About

    Etsy sellers were encouraged to "break new ground"—both creatively and as business owners—during the holiday season for our 2013 seller-facing ho… Read More
    Etsy sellers were encouraged to "break new ground"—both creatively and as business owners—during the holiday season for our 2013 seller-facing holiday campaign. This message was communicated across multiple deliverables including online educational materials, Scout Book notebooks, a letterpress and gold foil 2014 calendar, and thank you cards. Creative Direction: Randy J. Hunt Art Direction: Jeremy Perez-Cruz Design: Melissa Deckert & Nicole Licht Copy: Wynne Renz Photography: Aaron Cameron Muntz Read Less
    Published:
Etsy Holiday 2013

Etsy sellers were encouraged to "break new ground"—both creatively and as business owners—during the holiday season for our 2013 seller-facing holiday campaign. This message was communicated across multiple deliverables including online educational materials, Scout Book notebooks, a letterpress and gold foil 2014 calendar, thank you cards, and a large scale mural for Etsy's pavillion at the Javitz Center. All typographic sculptures were created in collaboration with Nicole Licht

Creative Direction: Randy J. Hunt
Art Direction: Jeremy Perez-Cruz
Design: Melissa Deckert & Nicole Licht
Prop Styling: Melissa Deckert & Nicole Licht
Copy: Wynne Renz
Photography: Aaron Cameron Muntz
Vinyl Letterforms: Big Secret Lasercutting
Created while working in-house at Etsy