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    A brand language for Ryobi and an indoor workbench
    Published:
Ryobi - Power Tools for Apartment Living
 
Creating a proposal to expand the Ryobi brand. Identifying key trends that will have an impact on their current market, and creating a plan on how Ryobi can capitalize on the changing trends.
 
1. With a new brand language that relates to new trends.
2. With a new product opportunity.