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2011 Washington Auto Show "Dr. Guy" Campaign
2011 Washington Auto Show
"Dr. Guy" Campaign
The Washington Auto Show, while a staple event in the DC area, needed to increase foot traffic during one of the coldest times where people traditionally want to just stay inside and keep warm. This joint collaboration had print, TV, radio, guerrilla and online components. Above are the Twitter, Facebook and banner ad components which I designed. The campaign focused on a make-believe doctor and his “prescription” to “cure cabin fever,” which was going to the Auto Show. The look and feel exuded warmth, humor and a continuity throughout the entire campaign.