2011 Toys"R"Us Christmas Toy Catalogue

  • 929
  • 20
  • 1
  • 2011 Toys"R"Us Christmas Toy Catalogue
    Concept, Elements Design, Layout Design
  • As usual, it was fun working on Kid's most anticipated toys' holiday book :) But there was a challenge to design pages full of merchandise and information in a festive and fun way. I avoided strong grids and used more curved lines and shapes. As you see on the first concept draft (second blue image) there is a wintery and snowy background that works as a footer at the bottom and also as a divider for featured items on top. Colourful ornament shapes were used as a promo burst background or as an image container.