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2011 Chrysler brand launch poster
Published:
2011 Chrysler Brand Premiere Tour
ARRIVE Poster
This poster was created for the re-launch of the Chrysler brand in 2011. The concept was a movie premier featuring Chrysler brands rather than movie stars. The early development of this project went through several transformations from an LA street scene to a desert environment, and several other concepts until the client settled on the vintage a night time cityscape with a 1940s feel.
The completed image dis not reveal the new Chrysler 200. The product was placed under a sheet which had to be created digitally and fitted to the car.
This was a rough comp created to visualize an alternate concept before the client chose a city environment.the 200 has no shadow and the image is designed to create the mood without rendering a full scale illustration.
This is the earliest form of the illustration. The buildings are much more prominent and the 200 is actually shown without a covering.
The agency wanted the cars too be more important, so the buildings were toned back and the spotlights were made to fade into darkness behind the ARRIVE lettering.
Detail 
 Detail
Final Art