This editorial is part of a magazine I am producing. The magazine is called ‘Your name here’ (working title) It is a lifestyle magazine aimed at the youth market.
This editorial is actually an advertorial (for want of a better term) When aiming at a youth market, the actual advertising needs to be disguised as decent content.
Basically, this editorial has been commissioned to imprint the idea of ‘ALL CITY’ a clothing brand I am developing. What this editorial offers is; interesting articles and useful information that isn’t trying to sell a particular product, rather a state of mind, a lifestyle that relates to the qualities of the brand ALL CITY.
I feel the best way to market towards the youth is- give them something shiney too gawk at. Then lightly sprinkle the advertising in a discreet and not too pushy way.
So that’s it! This is not the final piece, just a taster of the lifestyle magazine I am developing. There will be subtitle changes from this to the final publication. I just wanted to put this online for criticism/ feedback. Feel free to tell me what you think! Your opinions are valuable to me.
Thanks for viewing buddy!