Brand Development—200pt Art Prints & Apparel
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Brand development for an art print & apparel company.
Brand Development: Logo Design, Stationary System and Website
200pt is a division of Barnickel Design serving as a showcase for our art projects and illustration services. 
The name
The hand stamped, inexact application of the logo aims to further emphasize our interest in the reconciliation of opposites.
When we launched this division to our studio, we wanted it to attract young, talented illustrators and designers that we could collaborate with as well as production partners like Urban Outfitters. We named our company 200pt to attract designers and design minded partners.
A hand stamped and embossed logo application brings a craft / handmade feeling that compliments our minimal, clean identity and makes the packaging of our art prints feel more hand crafted.
We carried the bisected diamond shape over from our parent company Barnickel Design in order to create a subtle association between the two divisions of the company, while allowing each to have it's own identity.
All our marketing collateral carries the theme of our brand identity into the specific style of every new art print collection that we produce.
All of our art prints are printed with archival inks on acid free, museum quality paper and hand stamped, numbered and signed to further emphasize our brand message of quality craftsmanship and love for design.
We wrap each print in velum and seal it with our custom embossed seal before flat packing in order to expose the customer to our logo one more time and add perceived value to the purchase.
We designed our website to be clean, beautiful and easy to navigate while showcasing our products in the most effective way possible. 
By the end of our viral and direct mail marketing campaign we were featured on design blogs, had many requests for internships and collaborations by young designers, sold some art prints and produced the following tank with Urban Outfitters.
You can see more of our illustration work at