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    Html Email
This simple, well-designed email leads out with announcement of the CD release of “Here I Am,” by Marvin Sapp. The email targeted a customer base largely familiar with the artist and features a strong call to action to click through and listen to a sample track, moving readers one step closer to online purchase. Secondary messaging for the artist’s album, “Thirsty,” is strategically designed to provide additional reasons for click through while not distracting from the primary focus of the email.