TERRIBLY DELICIOUS, EATING ONE SPECIES TO SAVE THOUSANDS
THE LIONFISH INVASION
THE LIONFISH INVASION
The Campaign lionfish won more than nine million impressions in just one week, it reached more than fifteen million live accounts on Twitter and had over a thousand entries made from various parts of the world.
The video lionfish in just one week reached over 10,000 views and today is embedded in more than 200 pages worldwide.
The media also participated in the campaign through tweets, news, interviews and research trying to communicate the only possible solution to end this threat, eat it.
President Juan Manuel Santos also decided to participate in the campaign to promote the consumption of this invasive species in one of the most important weeks of Colombia on the subject, the Holy Week.
