Client: LG Mobile USA Product: LG Expo, LG Bliss, LG Xenon, LG X120, LG Versa, LG Chocolate Touch, LG Texter, LG Arena, LG Save the Music Campaign. Agency: Publicis Modem Creative Director: Marcus Park Art Director: Cassiano Saldanha, Lotus Child Copywriter: Marcus Park, Chelsea Tucker Developer: Andre Gustavo Cardozo, Hilmer Hall Production Company: The Rehab, Taxilabs, Telefon Project
In 2009 my team and I launched 12 new products for LG Mobile USA. Many launches overlapped with strategy, concepting, production, and delivery all happening at once. Despite this we delivered everything on time and (reasonably) on budget.