eHelium is an Employability Training firm focused on creating skilled graduates by bridging the gap between graduation and workplace. The aim of their training programmes is not only improve the employability quotient of the graduates, but also create awareness among them on the changing industry needs and there by equipping them with the much needed skills to choose a right career path that best fits them.
eHelium rebranding exercise primarily focussed on establishing an identity which is related to the brand name, business goals and at the same time has simplistic, yet modern look.
The key differentiator for eHelium is its world class training content, delivered through its own custom built online learning platform. eHelium definitely needed an identity that could give an impression of premium brand among its users and clients. Hence the gradient green was chosen in line with the company's vision of establishing eHelium has a premium brand in the employability training space.