Guillermo Esparza's profile

Autodesk Digital Lobby Concept

 
Under the frame of Ciudad Creativa Digital in Guadalajara, a project in which lots of companies devoted to the production and commercialization of digital content are foresight to be immerse within, Autodesk rises as one of the most solid firms in this field; for the Autodesk headquarters it has been proposed a lobby that connects the city with the company, an inclusive space in which people dedicated among all creative fields could share ideas, projects, reviews and more…
The base form is a so called hyperbolic parabolic, this kind of structures have been used throughout the years by architects and designers as a form aesthetic and functional because of its  constructive advantages: it can be created with straight lines, is capable of resisting the tensile forces of the edges of the parabola acting like a cable structure and transferring those into the compressive forces of the bottom; needing no heavy structure to maintain its weight.
The structure is a waffle based structure, which take advantage of the hypar form and enhance the lightness, visual and constructive of the whole complex.
With a combination of elements that foster an idoneal environment for creative development, and a totally new concept of public spaces merging the workspaces with urban stages
The roof is a concept of intelligent roof programed under a parametric algoryhtm of incidence of solar light and rain. When it`s raining, the distribution and thickness of the spheres increase covering the structure and protecting the users inside; if it's nice and warm is lightened to only the focal point in the center of the lobby, and serves as a "cloud" of beautiful translucid pearls.
The tile level rises and become working platforms in which can be projected almost anything on, can be modified, and shared through them.
 
Also a place where you could develop new projects and instantly save them into your Autodesk Cloud account.
 
Now Autodesk would be closer to its users offering not just virtual products but something trespassing the line between tangible and intangible, a solid approach to any need that a creative could possibly had.
Autodesk Digital Lobby Concept
Published:

Autodesk Digital Lobby Concept

Outdoor lobby concept design for Autodesk under Ciudad Creativa Digital

Published: