From the perspective of cinema
Choose life is a conceptual exhibition about the perception of drugs in society and the name is a direct reference from the Trainspotting movie. It gathers some of the most iconic movie scenes to construct stories collages. The public can choose their own story inside the exhibition by following different paths, so the theme can be experienced differently each time you see the exhibition. The identity and graphic language was developed through glitch experimentation, working as an analogy for the drug effects.
The paths are distribute in story themes: consumption, society and trade. Each of them is composed by dark rooms in blank scenography with 360˚ video mapping projection on it. The projected videos are built using movie scenes to create a really immersive experience.
People can relax at the lounge after exploring the different exhibition paths. Some talks and discussions groups about related themes can takes place there. Some panels with infographics and curiosities about the exhibition filmography and the substances are displayed at the lounge.
Choose life is designed to take place at the Fiesp Building in the famous Paulista avenue in São Paulo, which has a great gallery space and the facade is equipped with a wide led panel that allow advertising an moving images.
University of São Paulo, 2013